Volume II concentrates on music theatre marketing and documents the second part of EMA’s Music Theatre Management symposium. Issues regarding networking, European culture politics (Maastricht), the ambivalence of formal and rational decision-making, public relations, additional contributions, corporate identity, sponsoring and internal communications are being identified and discussed.
Authors
Massimo Bogianckino, Joachim Sartorius, Albin H‰nseroth, Alexej Parin, Hans Herdlein, Franz-Otto Hofecker, Werner Scheibenpflug, Marlies Hummel, Gerhard Brunner, Gerda Fröhlich, Werner Hasitschka, Hermann Keckeis, Rainer Ziegler, Ioan Holender, Peter Wolsdorff, Franz Häussler, Clemens Hoegl, Alfred Wopmann, Franz Willnauer, Annemarie Türk, Hannes Strasser & Andreas Johannes Wiesand
Details
Editors: Isolde Schmid-Reiter, Christiane Zentgraf
Softcover, 261 pages
Publisher: Europäische Musiktheater-Akademie 1994
Language: German
ISBN: 3-9803671-1-8
€ 21,40 811 kBTable of Contents – Musiktheater-Management II