Europäische Musiktheater-Akademie | Musiktheater-Management II: Musiktheater-Marketing
Since 1992 the Europäische Musiktheater-Akademie promotes music theatre and its research on a European level by providing a high-profile forum for researchers and music theatre practitioners.
music theatre, opera, ballet, musical, children's opera, management, practice, research, science, studies, conference, forum, network, European, Europe, global, academy, Isolde Schmid-Reiter, Dominique Meyer, Kasper Holten, John Deathridge, Michael Hampe, Musiktheater, Oper, Ballett, Musical, Kinderoper, Leitung, Direktion, Praxis, Forschung, Wissenschaft, Studien, Tagung, Europäisch, global, Akademie, Europa, Netzwerk, Forum
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Musiktheater-Management II: Musiktheater-Marketing

BC__0002_MM II

Volume II concentrates on music theatre marketing and documents the second part of EMA’s Music Theatre Management symposium. Issues regarding networking, European culture politics (Maastricht), the ambivalence of formal and rational decision-making, public relations, additional contributions, corporate identity, sponsoring and internal communications are being identified and discussed.

 

Authors

Massimo Bogianckino, Joachim Sartorius, Albin H‰nseroth, Alexej Parin, Hans Herdlein, Franz-Otto Hofecker, Werner Scheibenpflug, Marlies Hummel, Gerhard Brunner, Gerda Fröhlich, Werner Hasitschka, Hermann Keckeis, Rainer Ziegler, Ioan Holender, Peter Wolsdorff, Franz Häussler, Clemens Hoegl, Alfred Wopmann, Franz Willnauer, Annemarie Türk, Hannes Strasser & Andreas Johannes Wiesand

 

Details

Editors: Isolde Schmid-Reiter, Christiane Zentgraf
Softcover, 261 pages
Publisher: Europäische Musiktheater-Akademie 1994
Language: German
ISBN: 3-9803671-1-8
€ 21,40

 

811 kBTable of Contents – Musiktheater-Management II
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